Now live on Silux London

Your AI bespoke consultant.
Always on. Never misses a lead.

Gemly turns website visitors into qualified bespoke commissions — with AI that truly understands fine jewellery.

Book a Demo See it live →

24/7

Always on

<2 min

Response time

Setup cost

Sara

Bespoke Consultant

Online

Hello! I'm Sara. What brings you here today? 💎

Looking for an engagement ring — something unique

Lovely! Stone preference? Budget in mind?

Oval sapphire, platinum, ~£3-4k

Beautiful choice. Generating concept renders now...

Message Sara...

↑

24/7

Lead qualification

< 2 min

First response

£0

Setup cost

100%

Brief capture rate

Bespoke enquiries deserve better than a contact form

Independent jewellers lose leads every day to the same three problems.

Leads go cold

A customer visits at 11pm, fills in a contact form, and by the time you reply next morning they have moved on.

Briefs are vague

"I want a ring" is not a brief. Without guided questions, you waste hours chasing basic details.

Your time is limited

You are a jeweller, not a call centre. Every hour qualifying leads is an hour not spent at the bench.

See how it works

From first message to committed commission - all handled by Sara.

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Sara qualifies every lead

Sara chats with your visitors 24/7 — understanding their vision, budget, and timeline in natural conversation.

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Concept renders, instantly

Sara generates AI concept images during the conversation so customers can visualise their piece before committing.

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You get a ready-to-act brief

A structured brief with price estimate and deposit link lands in your Telegram — you decide what to take on.

Built for jewellery, not generic chatbots

Every feature is designed for the way jewellers actually work.

Jewellery-trained AI

Sara understands metals, stones, settings, and bespoke processes — not just generic product info.

Structured brief capture

Automatically collects budget, timeline, stone preferences, and ring size in natural conversation.

Voice-guided consultation

Fully customised to your tone, collections, and process. Customers think they are talking to your team.

24/7 availability

Most bespoke enquiries happen evenings and weekends. Sara never sleeps, never takes a day off.

Concept renders

Sara generates concept visuals during the conversation to help customers articulate what they want.

Deposit collection

Secure deposit payments directly within the chat flow. Reduce drop-off between enquiry and commitment.

You approve everything

Every enquiry lands in your inbox with a full brief. You decide what to take on — Sara just qualifies.

Shopify integration

Pulls your live collections, pricing, and inventory directly from your Shopify store.

Built by a jeweller, for jewellers

Hamed Arab — Founder

School of Jewellery, Birmingham City University
Seven years at Britain's largest fine jewellery manufacturer
3x Goldsmiths' Craft & Design Council Award winner
A' Design Award Gold winner
UK Global Talent Visa holder

“I built Sara because I was tired of losing bespoke leads to slow contact forms. Now she handles the intake better than I ever could — and she never sleeps.”

Zero risk to start

We only make money when you make money.

Performance-based

No setup fee

No monthly fee

No hidden costs

Revenue share only — on converted commissions

Book a Demo

No commitment. 15-minute call.

Your AI bespoke consultant.
Always on. Never misses a lead.